This is a blog post from Thanksgiving Coffee, regarding their cause coffee benefiting Friends of the Earth, and their local efforts to save the bees in Mendocino. Read the entire article at www.thanksgivingcoffee.com/bee-bold-update/
In February of 2016, Thanksgiving Coffee made a commitment to honor a species that is necessary for the continued existence of the planet. Humans, plants and animals alike rely on bees for survival, and they decided it was time to start paying attention.
Friends of the Earth
At the end of 2015, much of the Western world was discussing Colony Collapse Disorder. Bees were dying across America and some European countries. Beekeepers and environmental experts were teaming up to raise awareness, and here in Fort Bragg, Paul Katzeff (co-founder and CEO of Thanksgiving Coffee) got an email from Friends of the Earth. It asked:
“Donate $25. Help us save the bees!”
He immediately wrote back, and explained a partnership concept to raise $100,000 using coffee. A year later, that partnership has grown into a movement. Thanksgiving Coffee Company created a product: Bee Bold Coffee. For every bag sold, they donate between 15 and 25% of the proceeds to Friends of the Earth, in support of their efforts to create legislation to protect our pollinators.
In addition, Bee Bold Coffee sold in Mendocino County supermarkets provides the funding for Bee Bold Mendocino, an organization Thanksgiving Coffee formed to help focus efforts on our local bee populations. (see below)
Since Thanksgiving Coffee began this journey in 2016, we have sold over 1,600 pounds of Bee Bold Coffee through our online store, and over a thousand pounds through local supermarkets in Mendocino County. They’ve raised over $11,000 for Friends of the Earth, and $1,500 for our local Bee Bold Mendocino committee.